Authors: Guido H. This comprehensive reference covers all aspects of politics and voting—from elections and campaigns, to major political figures and parties, to the role of media and major activist groups. As America's population changes, so do its political trends. This insightful resource captures the evolution of American politics and elections in the. The Essentials of Political Analysis. Authors: Philip H. Gain the skills you need to conduct political analysis and critically assess statistical research.
Edwards build your analytic abilities and develop your statistical reasoning with new data, fresh exercises, and accessible. It is unrivaled as an introductory guide to the foundations of measuring and understanding public opinion.
This latest edition does not disappoint. As a political science professor, I also appreciate the way in which Asher addresses how polling fits into bigger questions about democracy. Polling the Public is perfect for students who are interested in learning about all aspects of polling, from sampling to the interpretation of results.
They will also benefit from the book's excellent discussions of the critical benefits and drawbacks of polling as a way of measuring public opinion.
The book is well written and uses current and attention-grabbing examples. My students have found Asher's lively writing style to be an engaging introduction to complex ideas, from survey sampling to the nature and measurement of attitudes. And just as important for the study of politics, Asher introduces students to broader theories about the place of polling within democratic governing institutions.
Asher covers the art and science of polling, while providing students with a foundation of knowledge to understand current controversies in public opinion research. Chapter 7. Chapter 8. Skip to main content. Due to global supply chain disruptions, we recommend ordering print titles early.
Download flyer. Description Contents Reviews Features Preview Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation.
This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling. The Importance of Polls. The Pervasiveness of Polls. Commissioned Polls. The Citizen as a Consumer of Polls. Citizens' Views of Polls.
Polling and Democracy. An Example of Nonattitudes. The Use of Screening Questions. Nonattitudes and the Middle Position in Survey Questions. Response Instability and Nonattitudes. Implications for Democracy and Public Policy.
Question Wording. Question Order and Context. An Extended Example. Nonprobability Sampling. Sampling Designs. Sample Size and Sampling Error. Total Versus Actual Sample Size. Response Rates. Weighting the Sample. Two Extended Examples. Methods of Collecting Polling Information.
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